American Sports Analysts, Inc.

Challenge
ASA, Inc., a sports betting company that helps clients pick winners for football, basketball, baseball and hockey games, had an on-line presence with its lone Web site. ASA obtained a large list of opt-in prospect clients, but had no strategic way to communicate with this base via email. The company also wanted to utilize an effective tool that would not only allow for the creation of emails, but would ensure the distributed emails would reach the intended recipient’s inbox (and not wind up in a SPAM filter).

Our Solution
IMS implemented ListManager Pro and LM Composer.

Result
ASA is able to take advantage of outbound e-marketing and is able to track and measure the results. IMS worked with ASA to guarantee the email design template would match the ASA brand and integrate with the look of the website. ASA now creates its own emails in-house, which provides the company with a very cost effective and efficient way to communicate with its audience. ASA tracks the results of each email sent and segments its database based on behavior. And emails are reaching the intended recipients’ inboxes.

ASA has a robust, flexible and professional e-marketing system that enables the company to email, monitor and measure results, and then determine new segments and communication strategies. Repeat cycle.

Other E-Mail Marketing Case Studies:
Modern Plastics Worldwide
Physicians Plus Insurance Corp.