Modern Plastics Worldwide

Challenge
Modern Plastics Worldwide’s (MPW) magazine is the largest plastics communications platform and brings global buyers and suppliers of plastic products and services together. MPW was utilizing a very simple and “barebones” e-mail system, and had to use an outside vendor to pull the email together and send it out. MPW also did not have tracking or measurement capabilities, and thus did not have an understanding of the effectiveness or impact of its e-communications.

Our Solution
IMS implemented ListManager Pro.

Result
MPW now sends out its weekly emails and other e-communications with the flexibility to develop them how, when and where they want. The company itself creates, sends and administers the emails (no more reliance on an outside vendor), meaning e-marketing is conducted in a timely and cost-effective manner. MPW also now has the ability to manage its email customer database and can add new members with just a few clicks. MPW utilizes ListManager’s analytical tools that allow the company to determine which articles and sections in an e-communication are attracting the most readers, a valuable statistic for advertisers.

IMS’s e-marketing solution has taken MPW’s e-communications platform from inflexible and “barebones,” to fully adaptable and robust.

Other E-Mail Marketing Case Studies:
American Sports Analysts, Inc.
Physicians Plus Insurance Corp.