WARF

Challenge
WARF, the technology transfer arm of the University of Wisconsin-Madison, patents inventions developed by UW-Madison scientists and licenses these technologies to leading companies worldwide. WARF needed a highly functional, well-organized and great-looking Web site that also adhered to strict usability standards and would speak to their three distinct audiences: inventors, licensees, and the general public. They also wanted the ability to make updates to content themselves.

Our Solution
IMS implemented an early version of what would later become Neptune.

Result
IMS worked closely with WARF staff across multiple departments and developed a site structure that groups information by specific audience. WARF Web site visitors now locate relevant information much more quickly and easily. Researchers now submit new inventions to WARF through the Web site (instead of via a manual process); industries search an extensive database of available technologies and sign up via email for updates that are tailored specifically to their requirements. Internally, WARF makes updates to the site themselves.

High functionality and clear organization can be combined with good looks – resulting in a site that works for all audiences.

Other Neptune Case Studies:
UW School of Music
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