We start with ListManager Standard. You’ll develop and send emails that contain your desired message, convey your brand, and target your desired audience. You’ll then be able to determine the results - how your subscribers interacted with your website, where they lingered and what they liked.

ListManager Standard is ideal for email announcement lists, newsletters, and discussion groups — or any application in which you want to send essentially the same message to everyone on a particular list.

The Standard version offers the following features:

• Create any type of e-communication you need. ListManager supports email marketing campaigns, email newsletters , and discussion lists—both moderated and unmoderated.
• Send anything you want. Send text, HTML, multi-part MIME messages, attachments, and international/double-byte characters.
• Mail blindingly fast. ListManager can send 500,000 unique messages and more per hour. Front-end clustering balances the load among several servers allows for faster performance, as well as rapid processing of bouncing email addresses.
• Use pre-built templates or create your own.
• Easy HTML editing. Change colors, insert tables, format text, and add links with a single click.
• Permission based mailings. Confirm subscriptions by web or email. Single and double opt-in subscriptions fully supported.
• One-click confirm. Include dynamically generated URLs in your message to let new subscribers confirm their interest with a click of the mouse.
• CAN-SPAM compliance with failsafe unsubscribe. Include one-click unsubscribe links in the footers of all your messages, and ListManager immediately and automatically processes all unsubscribe requests.
• Spam protection. Keep spammers off your list by requiring new members to get their first message approved. Send customized confirmation and welcome messages when members join or leave your list. .
• Customize your headers. Personalize to, from, subject, and reply-to headers.
• Perform easy mail merges. Merge text into your email from ListManager's built-in database, or fetch data from a web server.
• Convenient previews. Preview text, HTML, and merged messages in your browser window to see exactly how your mailing will appear.
• Automatic bounce and error handling. ListManager quickly identifies invalid addresses and handles them the way you want — automatically.
• Add list members easily. Add members via your web site or use our member import wizard.
• Convenient web forms. Create and access all the forms you'll need to manage your mailing lists: subscribe, unsubscribe, refer new members and more.
• Hassle-free scheduling. Schedule your messages in advance for one-time or repeat distribution.
• Automatic complaint handling. Complaint Catcher automatically processes complaints from AOL and other ISPs that use whitelists. When recipients click the "this is spam" button for your message, ListManager automatically unsubscribes and bans them so they are never re-added.

For advanced options, see ListManager Pro.

*For SiteManager clients, IMS offers a special Mailing List Module that integrates ListManager Standard with your SiteManager site.