Based on the Neptune Web Content Management (WCM) platform, the user-friendly site offers expanded coverage in financial literacy, health, sports, space science, and book reviews. The Simpson Street Free Press will be able to deliver its important message to thousands more students across Wisconsin.

MADISON, Wisconsin June 22, 2010 – Simpson Street Free Press announced the launch of their new online publication, Free Press Online, on the Neptune Web Content Management (WCM) platform from IMS. The new Simpson Street Free Press online publication offers expanded coverage and additional opportunities for students to learn and contribute in an industry being shaped by new technology. 

"This online project will allow the Free Press organization to include more students in our programs," said Jim Kramer, Executive Director of the Simpson Street Free Press. "We wanted a more interactive online publication that would help expand our reach beyond our local hard copy deliveries, and we needed a platform that would allow our students to expand our use of multimedia. IMS graciously donated their platform and expertise to help us make this publication a reality."

"We were thrilled to be able to make this donation to the Simpson Street Free Press," said Mark Clear, CEO of IMS. "The students and staff attacked this project with great enthusiasm and energy, and built a publication that will serve them well for years to come."

The Simpson Street Free Press, 2008-20009 winner of the National Coming Up Taller award, is a newspaper written and published by local kids. Intended to spark curiosity and learning, the Free Press is officially designated one of America's best and most innovative youth programs. The first print run, in April 1992, included 1000 copies. Simpson Street Free Press circulation has grown steadily over the years and now stands at approximately 22,000 per issue, with close to 7,000 copies distributed in schools.

IMS was founded in 1995 in Madison, Wisconsin. Their core product, the Neptune Web Content Management (WCM) platform, allows organizations of all sizes to deliver outstanding customer experiences on the web.

IMS has helped hundreds of customers in a variety of industries, including Symphony Orchestras, Energy Cooperatives and Public Utilities, media, legal, and retail organizations. Customers includes such organizations as Madison Symphony Orchestra, University of Wisconsin School of Music, WPPI Energy, Axley Brynelson, LLP law firm, and InBusiness Magazine.

About Simpson Street Free Press
The Simpson Street Free Press, 2008-20009 winner of the National Coming Up Taller award, is a newspaper written and published by local kids. Intended to spark curiosity and learning, the Free Press is officially designated one of America's best and most innovative youth programs.

Media Contact
Jim Kramer, Executive Director
608.223.0489
ssfp@itis.com

About IMS
IMS solutions allow you to reduce the cost and complexity of managing web strategy, so you can focus on your business. The company’s core product, The Neptune Web Content Management platform, is designed for non-technical people to make website changes when and where they’re needed, through an easy to use web-based interface. Fully documented and based on Java, it offers powerful integration with your existing IT environment.

Additional information about IMS is available at www.ims.net, or follow us on Twitter (@IMSmadison).

Media Contact
Mark Clear
CEO
608.663.8920
clear@ims.net
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