A Brand & Identity Manual.
A reference for designers, marketers, and partners assembling visual communications under the IMS mark. Reproduce these assets faithfully; bend them with intent.
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Core
— Pillars of the IMS identity
Primary
— Foundational surfaces
Accents
— Highlights and interactive states
Tertiary
— Secondary call-outs
Neutrals
— Type and surface
- The quick fox jumps over the moon
- The quick fox jumps over the moon
- The quick fox jumps over the moon
- The quick fox jumps over the moon
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Header 01
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Header 02
Lorem ipsum dolor sit amet, consectetur adipiscing elit. text link incididunt ut labore et dolore magna aliqua.
Header 03
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”
Header 04
Lorem ipsum dolor sit amet, consectetur adipiscing elit. text link ut labore et dolore.
Header 05
Lorem ipsum dolor sit amet, consectetur adipiscing elit. text link ut labore et dolore.
Header 06
Lorem ipsum dolor sit amet, consectetur adipiscing elit. text link ut labore et dolore.
| Style | Family | Weight | Size | Line |
|---|---|---|---|---|
| H1 | Roboto | 700 | 54px | 76px |
| H2 | Roboto | 700 | 44px | 62px |
| H3 | Roboto | 700 | 40px | 56px |
| H4 | Roboto | 700 | 34px | 48px |
| H5 | Roboto | 500 | 28px | 34px |
| H6 | Roboto | 500 | 24px | 34px |
| Body | Roboto | 400 | 22px | 36px |
| Link | Roboto | 500 | 20px | 26px |
| Quote | Roboto | 400 italic | 22px | 36px |
— HD desktop standard. Scale typographic ratios for breakpoints below 1280px.