Retail Company Marketing

Multi-location retailers need standardized local SEO, listings, and reputation management applied consistently across every store, plus centralized reporting that shows which locations and channels actually drive revenue. Instead of one-off campaigns per store, we build systems that scale across markets while still letting each location compete effectively in its own local search results and map pack.

AEO is the practice of structuring your content so AI tools like ChatGPT, Perplexity, Gemini, Claude, and Copilot cite your brand when shoppers ask for product recommendations. As more shopping research moves into AI answers instead of traditional search results, retailers who aren't optimized for AEO become invisible at the exact moment buyers are actively deciding what to purchase and where.

Yes. We run integrated strategies covering Local Maps/Local SEO for physical locations alongside SEO, AEO, PPC, and paid social for e-commerce, so both sides of the business reinforce each other instead of operating as separate marketing efforts. Shoppers researching online before visiting a store, or vice versa, see one consistent brand experience.

We monitor and respond to reviews across every location, prompt satisfied customers to leave feedback, and flag emerging issues before they escalate into a pattern. Consistent Reputation Management protects local search rankings and builds the trust that retail shoppers rely on before choosing one store over a nearby competitor.

Rising acquisition costs and platform algorithm changes mean campaigns that once profited now often break even or lose money. We audit targeting, creative, and landing pages across Pay-Per-Click and Paid Social Ads, then reallocate budget toward the channels and audiences with proven, measurable return instead of continuing to fund underperforming spend.

Paid search and social campaigns typically show measurable movement within the first few weeks of launch. SEO, AEO, and local search improvements compound over months and continue building long after the initial work is complete, which is part of why our clients see average traffic growth of 750% over sustained engagements.

Yes. We support franchisors and turnkey space operators with national brand visibility alongside location-level lead generation, giving franchisees and independent operators consistent marketing support without each one having to build a strategy from scratch or hire their own local agency to manage listings and ads.

It unifies your marketing data, from local listings to paid media to email, into one connected system so leadership can see exactly which channels and locations drive revenue. Instead of scattered dashboards, spreadsheets, and guesswork, your team gets a single source of truth to guide every future marketing decision and budget shift.

We start with Web Design & Conversion Funnels audits that identify specific leaks in the browsing and checkout experience, then prioritize fixes by revenue impact rather than guesswork. Many of the highest-impact improvements are targeted changes to page flow, messaging, and calls to action rather than a costly full rebuild.

Yes. Our Email Prospecting and lifecycle campaigns target cart abandonment, post-purchase follow-up, and repeat-purchase triggers, turning existing customer data into revenue that's currently going unused sitting in your database or e-commerce platform. Combined with Creative & Retargeting Ads, these campaigns reach shoppers exactly when they're most likely to buy.

We report on qualified leads, revenue, and ROI in plain terms tied directly to business outcomes, not vanity metrics like impressions or follower counts alone. Clients see an average of 800% ROI because every channel, from local SEO to paid social, is measured against the same consistent revenue standard.

IMS has operated for 20 years since founding in 2006, generating over 1.8 million qualified leads and $100M+ in client revenue across industries including retail. We support brands with offices spanning Chicago, Dallas-Fort Worth, Nashville, Florida, London, Singapore, Sydney, Hong Kong, and Dubai, giving multi-market retailers a partner who operates wherever they do.